Guys talks about no longer needing consoles...
  • BillBill September 2009

    This is the fun part, the rest of it is kind of whatever.

    He later added, "We have a real culture of thrift. The goal that I had in bringing a lot of the packaged goods folks into Activision about 10 years ago was to take all the fun out of making video games."

    If that sounds like it would create a corporate culture that isn't all sunshine and hugs, then it's "mission accomplished" for Kotick. The executive said that he has tried to instill into the company culture "skepticism, pessimism, and fear" of the global economic downturn, adding, "We are very good at keeping people focused on the deep depression."

    This person is the CEO of Activision Blizzard.
  • NunesNunes September 2009
    They are doing that everywhere, and leadership seems to believe, at least here at Gore, that scaring people shitless will motivate them rather than make the talent jump ship.

    But then again, these are people who are convinced that they are the only "talent" in their particular business and that their employees are just widgets. There is an entire school of leadership thought related to sending psychological signals to your employees to motivate them.

    People like this guy live on another planet. And they are in charge.

    edit: read the article. The entire thing is littered with this guy being an idiot.

    Decisions made by this man:
    o Get away from consoles
    o Focus on mouth animation, without which gamers can't become emotionally invested in the characters... apparently.
    o Designing the employee incentive program so it, "really rewards profit and nothing else."
    o Concluding with his super secret insider knowledge deductive powers that console makers are focused on making the current gen cheaper... sheer genius right there.
    o Focus on games that can be serialized and pumped out without spending money on development.
    o Stop developing for the PS3

    If they weren't tacked onto the money train that is Blizzard, they'd be on their way out of business within 2 years.

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